Digital for Good Programmes


Doing more good with digital

Our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.

The focal point of Virgin Media’s sustainability strategy is Doing more good with digital, which we also call ‘Digital for Good’. This is our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.

Being connected opens up a whole world of opportunities, enabling you to do more, be more and have more fun. From doing your shopping and staying in touch with family, to accessing new ways of working and learning or even sparking major social change, the internet is one of the most powerful tools ever invented. But the people who can benefit the most from connectivity are also the people who are most in need of a helping hand, whether that means learning new skills, getting improved access or enjoying even better technology.

Our ability to keep this promise comes from our unique capabilities – we’re lucky enough to have a brand that has the proven power to inspire people; we have the UK’s fastest widely available broadband network*; and we have over 23,000 passionate people on board and ready to help us make this happen.

We’re engaging with the people and organisations for whom our unique capabilities can make the biggest difference. Right now, this is disabled people and small businesses, who we’re targeting through two programmes:


Transforming lives: Work With Me

We’re transforming lives in the UK by working with Scope to support one million disabled people to get into and stay in work by the end of 2020. This is our Work With Me campaign which we launched in September 2017.

Disabled people are twice as likely to be unemployed. Despite the fact that over one million are both willing and able to work. A big part of this is due to the barriers that have been put in disabled people’s way – whether they are physical, procedural or attitudinal.

For the 13 million disabled people in the UK, technology can be transformational - providing a voice, enabling people to live independently and unlocking access to education and work. It’s this area – inspiring independence – that our stakeholders see as the most relevant for Virgin Media to transform. That’s why we’ve partnered with Scope, the disability charity, to use digital technology to help remove the barriers that can stop disabled people having the same opportunities as everyone else. Find out more and join the conversation on social media using #WorkWithMe.


Boosting business: Voom Pioneers

We’re boosting the UK and Irish economies by creating the opportunities for 100,000 small businesses to grow through digital.

Since day one Virgin Media has supported entrepreneurs and small businesses in the UK. In 2010 Virgin Media launched Virgin Media Pioneers - an online community where entrepreneurs, founders and small business managers can help their business to get off the ground.

In 2017 Virgin Media Pioneers combined with Voom to become Voom Pioneers. Voom started as a pitching competition in 2011 and has grown to develop into a community of its own. The new, bigger, Voom Pioneers community allows members to make expert connections, find peer-to-peer support and grab unique opportunities. Find out more.


Delivering positive change in the communities we serve

We encourage and support our people to play their part in making good things happen in communities up and down the UK and Ireland through four activity areas:

  • Volunteering: All our people have one day of paid leave per year to take as their volunteer day for a charity of their choice.
  • Payroll giving: Pre-tax our people can donate part of their monthly salary to a charity of their choice.
  • Fundraising support: We offer two programmes to top up and reward employee fundraising, which are funded by our parent company, Liberty Global.


* Fastest download speeds widely available in the UK to consumers according to 2016 Ofcom report. Ofcom’s review of UK broadband speeds published in March 2016, based on Ofcom November 2015 tests. Virgin Media vs major UK ISPs (average download speeds).

** Labour Force Survey Q1 2017 (ONS).


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