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Our approach

 

Our strategy

To deliver our vision of using digital to make good things happen we’re focused on two pillars; Doing more good with digital and Growing responsibly and sustainably.

Technology has a big impact on the way we all live and work and we want to help people get the best from it. But it’s not just the technology itself that interests us – what really matters is how it can improve people’s lives. Our vision is to use our know-how, our talented people and a little Virgin Media brand magic to prove that digital makes good things happen – for people, businesses and communities right across the UK and Ireland.

Our strategy is going to help us achieve this vision. Our first area of focus is Doing more good with digital. This is our long-standing promise to make the power of connectivity benefit our customers and the communities we’re part of. Our second area of focus is Growing responsibly and sustainably. As we roll out our big growth plans through to 2020, we’re going to make sure we grow in a way that’s good for people and the environment.


Doing more good with digital

We’re using our network, name and knowledge to help people discover the positive power of digital technology and take brilliant digital ideas to wherever they’re needed most.

Two of our five 2020 sustainability goals are focused on Doing more good with digital:

  • Transforming lives: Transform the lives of disadvantaged people through digital technology.
  • Boosting business: Create the opportunities for 100,000 small businesses to grow through digital technology.

Discover what Digital for Good is all about at Virgin Media – our long-standing promise to make the power of connectivity benefit our customers and the communities we're part of.


Growing responsibly and sustainably

In 2015 we started our biggest ever network expansion – the UK’s largest investment in new broadband infrastructure for more than a decade.

We plan to increase the number of homes and businesses to which Virgin Media could offer its ultrafast broadband services to up to 17 million premises. Our expansion will connect more people to ultrafast broadband, is expected to create thousands of new jobs, and boost the UK economy by £8 billion. And because we’re determined to grow in a way that’s good for people and the environment, we’re focusing on the things at the heart of our company: Our people, our products and our operations.

This is why three of our five 2020 sustainability goals are focused on Growing responsibly and sustainably:

  • More inclusive: Nurture a highly engaged workforce which represents the diversity of our customers and communities.
  • Better products: Improve the sustainability performance of every new product.
  • Lower impact: Grow our business without increasing our carbon footprint.
     

Take a look at our Goals and performance section to find out more.


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