Virgin Media to stage epic Destiny 2 experience at EGX | Virgin Media
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Virgin Media will be giving Guardians a Destiny 2 experience to remember at the UK’s biggest gaming event, EGX, with 4K gaming, an immersive environment and a host of special guests.

Virgin Media, using its ultrafast broadband brand, Virgin Fibre, is the headline sponsor of EGX 2017 - held between 21-24 September at The NEC in Birmingham. This continues Virgin Media’s established partnership with EGX, now in its sixth year, which will run to 2019.

From Activision and Bungie; Destiny 2 is the year’s mostly hotly anticipated game, having launched on 6 September for PS4 and Xbox One, with PC to follow on 24 October. Featuring a cinematic story campaign, the last safe city on Earth has fallen and lays in ruins, occupied by Dominus Ghaul and his elite army, the Red Legion. Every player creates their own character called a "Guardian", humanity’s chosen protectors. As a Guardian, players must master new abilities and weapons to reunite the city’s forces, stand together and fight back to reclaim their home.

Epic experiences

Virgin Fibre will have a dedicated Destiny 2 area complete with props and costumes recreating those that appear in the game. Guardians can play either Crucible or Strike gameplay modes on almost 50 PlayStationâ 4 Pro stations. The top performing teams battling out each day will win incredible Destiny 2 prizes.  

On Saturday 23 September, Virgin Fibre will be joined by special guests from Bungie, the development studio which created Destiny 2, along with YouTube sensation and Destiny 2 player, Ali A, who shared content from the Destiny 2 Beta across his YouTube and Instagram accounts.

Giving a keynote talk in the EGX Developer Sessions theatre on the theme of "Building Better Worlds in Destiny", Community Manager David "Deej" Dague will host a panel discussion featuring artists from Bungie, who’ll outline how the worlds of Destiny are built from the ground up to reflect an artistic vision. In this behind the scenes look at the game, the audience will learn how Concept Artists and Environment Artists work hand in hand to create the places your heroes explore in search of action and glory, with the opportunity to see some of the earliest visions of the worlds you’ve come to know.

Ali A will meet with gamers on the Virgin Fibre stand and some can put their skills to the test by challenging him to a round on the game.

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Kerris Bright, Chief Marketing Officer at Virgin media, said: “We’re taking EGX to the next level with our amazing Destiny 2 experience.

From incredible Destiny 2 gameplay on the Virgin Fibre stand, to the opportunity to hear the team from Bungie, plus the chance to meet the one and only Ali A, gamers will have an incredible time at the UK’s biggest gaming event.”

Ali A said: “I’m hyped to meet fellow Guardians at Virgin Fibre’s Destiny 2 stand and look forward to jumping into some serious Strike and Crucible action. EGX is going to be epic!”

Virgin Media began its partnership with Activision and Bungie for Destiny 2 earlier this summer.

In August, it was announced Virgin Fibre customers can exclusively unlock a Sparrow vehicle, the Athena Victorious, from the game’s launch. Athena Victorious is a single-passenger, all-terrain thrust bike with one purpose: moving from objective to objective with unmatched speed. Quick, quiet, and simple to transmat, Sparrows enjoy surpassing popularity among Guardians working in the field. 

Customers will be able to get their hands on the Sparrow with a special code from Virgin Media’s website, www.virginmedia.com/redeemsparrow from 6 September.

In June, Virgin Media hosted a special UK gameplay event to celebrate the arrival of the Destiny 2 Beta. Virgin Fibre x Destiny 2: The Beta Experience gave customers early hands-on-access to the Destiny 2 Beta on PlayStationâ 4.