Saccharine songstrels, Alphabeat burst onto the global pop scene back in 2007 with the release of their eponymous debut album Alphabeat. Its lead track Fascination was an overnight smash in the group's Danish homeland that same year, finally taking over the airwaves in the UK and across Europe the following year (making the world a slightly sweeter place) before settling at Number 2 in the charts. Their 1980s style beats and lively performances soon garnered the group a faithful band of followers and a place in the affectionately named Wonky Pop Movement - a term used to describe quirky, catchy and credible music from the genre, along with the likes of artists such as Mika and La Roux. The sextet's sophomore studio album The Beat Is... followed in early 2010, hinting at a turn to more dance inspired rhythms, reminiscent of the popular/cheesy dance acts of the 1990s, such as Snap! and Black Box. With that in mind, it is perhaps no surprise that it entered the UK charts at a disappointing Number 39.