With Simon Cowell banging on his door demanding songs for his X Factor contestants and the likes of Justin Timberlake and Kanye West proudly wearing his own natty line in sunglasses, Taio Cruz has given Jay-Z a run for his money in the bling-tastic pop mogul stakes. Raised in London by a Nigerian father and Brazilian mother, the R&B star first rose to prominence in 2004, co-writing Will Young's BRIT Award winning single Your Game. He produced, arranged, sang and wrote his own debut album Departure (2008), including the smooth urban pop singles Come On Girl and She's Like A Star, before collaborating with Tinchy Stryder on the hit Take Me Back. Break Your Heart gave him his first UK Number 1 single in 2009 before second album Rokstarr brought even more acclaim. Tipped by Cowell as the next Mark Ronson, Cruz was recruited by US producer Jim Beanz to work on new material for Britney Spears, Justin Timberlake and Brandy.