The NME Awards is being taken across the Atlantic for the first time - after the weekly music magazine reimagined its 1960s-era Poll Winners Party as a middle-finger in the direction of the BRITS, and has since become a slick media branding exercise in itself. Along the way, there's been some moments both rock'n'roll and ridiculous...

In 2001, the NME Awards became truly huge when everyone's favourite stadium gods U2 turned up to accept their award for Godlike Genius. The NME would have probably pointed an upturned digit at the band a few years before.