Seth Lakeman's look and style is as far away from any woolly jumper folk stereotype as you can get.
He delivers a rhythmic, contemporary sound and vivid lyrical imagery, fusing the energetic performance ethic of punk or rock with the heartfelt emotion of blues and soul.
V goers should prepare to be charmed when he plays the festival this year.
Check out this year's full V Festival line-up. You don't want to go missing your favourite band!
