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The Big Suger is torn when it comes to bigheads, clearly aware that they make great television, but the chances of him ever employing one of them is zero. Classic examples are Paul Torrisi (series one), Syed (series two) and Tre (series three) - all made it to the latter stages before Sugar gave them their marching orders. This year's token "character" is Raef Bjayou, who appears to spend most of his time showcasing a revoltingly pompous way of speaking. Alan will hate that. Also on thin ice is Sara Dhada, apparently already a millionaire who wants a job at Amstrad she describes herself as "pure class".