Simon Cowell is set to release a new scent based on the X Factor TV show. His and hers versions of the perfume will be launched this week retailing at £12.99. The fragrance is the latest in a long line of celeb products. Coleen McLoughlin, Shilpa Shetty and Jordan have also released their own perfumes. Meanwhile boxer George Foreman famously released a line of cooking grills and Pelé promoted Viagra. Do we really need celebrity endorsements? Have your say.