Doing more good with digital
Our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.
The focal point of Virgin Media’s sustainability strategy is Doing more good with digital, which we also call ‘Digital for Good’. This is our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.
Being connected opens up a whole world of opportunities, enabling people to do more, be more and have more fun. From shopping and staying in touch with family, to accessing new ways of working and learning or even sparking major social change, the internet is one of the most powerful tools ever invented. But the people who can benefit the most from connectivity are also the people who are most in need of a helping hand, whether that means learning new skills, getting improved access to jobs or enjoying the benefits that ultrafast connectivity brings.
Our ability to keep this promise comes from our unique capabilities – we have a brand that has the power to inspire people; we have the UK’s fastest widely available broadband network*; and we have nearly 15,000 people across the UK and Ireland ready to help us make this happen.
We’re engaging with the people and organisations for whom our unique capabilities can have the biggest impact. Right now, this is disabled people and small businesses, which we’re targeting through two flagship programmes:
Our Strategic Partnership with Scope
Currently there are nearly 14m disabled people in Britain. 7.2m are working age, and of that 3.6m are currently out of work. The disability employment gap is around 30% - it’s been stuck at this figure for a decade. This means that 50% of disabled people of working age are out of work, compared to 20% of non-disabled people.
Our research with Scope showed that:
· 74% of disabled people have lost out on a job because of their impairment
· When applying for jobs only half of applications result in an interview, compared with 69% for non-disabled applicants.
· Disabled people, on average, apply for 60 per cent more jobs than non-disabled people in their job search (on average 8 applications compared with 5).
· More than a third (37%) of disabled people who don’t feel confident about getting a job believe employers won’t hire them because of their impairment or condition.
This needs to change. That’s why, together with Scope, we’ve launched Work With Me – a call to action for businesses to create more inclusive workplaces. Together with Scope, we are committed to giving 1 million disabled people advice, skills and confidence to get a job or stay in work by the end of 2020*.
Read more about Work With Me
*As we refocused our Transforming Lives goal in 2017, we will continue to measure the impact of this goal until the end of 2020. All other goals will finish at the end of 2019.
Virgin Media has a history of supporting entrepreneurs and small businesses in the UK. In 2010 we launched Virgin Media Pioneers - an online community where entrepreneurs, founders and small business managers can help their business to get off the ground. In 2017, Virgin Media Pioneers joined forces with Virgin Media Business’ Voom programme to become Voom Pioneers - a move that brings together the best community support, expertise for small businesses and access to the largest and most valuable pitching competition in the UK and Ireland.
Voom now has three areas of focus:
1. Voom Regional Tour – bringing business experts, previous competition winners and fellow entrepreneurs to communities around the country, providing expert advice and networking opportunities and growing our Voom community along the way.
2. Voom Fibre - now offering 350Mbps as standard for business broadband, allowing businesses of all sizes to unleash their potential. This is more than four times faster than the equivalent speeds offered by rivals'
3. Voom Pitch Competitions – providing the opportunity for entrepreneurs and more established small businesses to pitch their ideas to a panel of expert judges, increase their public awareness, make new connections and be in with a chance to win money-can’t-buy opportunities to help maximise business growth.
Watch our Voom tour in action:
 DWP Family Resources Survey, 2016/17
 Source: Quarterly Labour Force Survey, ONS, April to June 2017
 Scope and Virgin Media commissioned Opinium to conduct 2,000 online interviews with UK adults with a physical or mental impairment which has a substantial and long-term adverse effect on their ability to carry out normal day-to-day activities and 2,002 online interviews with UK adults who are not disabled between 4 to 8 September 2017.
Recommended sustainability stories