Our approach



In true Virgin style, we were one of the first business to stop producing hardcopy sustainability reports, back in 2010, and we’ve tried to keep an innovative digital approach to reporting ever since. 


Our approach to reporting

Back in 2010, we were one of the first businesses to stop producing hardcopy sustainability reports and publish all of our sustainability information online. Our primary audiences for our report are our people and our customers and we know that they’re looking for engaging, digestible and accessible formats. Not to mention that we are a digital business.

Every year we look to evolve the approach we take to communicating our performance update to ensure it is relevant to our stakeholders.

Our approach to reporting to date has focused on establishing a longer term strategy, getting our house in order and engaging primarily with senior leadership – and having a bit of fun along the way. Now we’re evolving our reporting process to engage our entire workforce on our goals given we are at the half way point. In addition to once again creating highly popular GIFs we are creating typologies to help our people know and understand what role they play in the team to achieve goal success.

This year it’s not just about reporting on our performance but also about sharing our learnings since we set our ambitious 5 in 5 plan. Our approach with this year’s update is focused on communicating honest reflections of our work to date, applying our learnings and establishing where we need to reset, refocus and reform our approach.

In addition, we continue to improve the navigation of our reporting website to make it easier to find the things that matter most, like our performance data and information on accessibility.  We’ve also redesigned our downloadable PDFs - for people who need our info on the go or for the experts who like to review our data on one page. This report now includes data and case studies from Virgin Media Ireland. Our goals, except our Transforming lives goal with Scope, include Virgin Media Ireland activity and we continue to further embed the goal related activity into our Irish operations.


Find exactly what you’re looking for

If you’re looking for performance data for areas like Carbon emissions, waste and recycling, or even the diversity of our workforce, you’ll find this in the content we publish about our performance against our five sustainability goals.

You can also join the conversation on Twitter using #VMSust, where you’ll find regular news and views from people at Virgin Media. We’re working towards having an ongoing, open and honest conversation on how we’re becoming a more sustainable business.

We think we're on to something with our approach, but we'd love to hear what you think. Please get in touch by sending us an email or tweet using #VMSust or @VirginMediaCorp.



Verifying and assuring our data

When it comes to reporting our sustainability performance, we follow the reporting principles in the Global Reporting Initiative's Framework. These include principles like stakeholder inclusiveness, timeliness and clarity. We’ve also been reporting our environmental impacts and the actions we’re taking to reduce them to CDP since 2008. As of 2015, Virgin Media’s environmental data has been included in Liberty Global’s Group level submission to CDP for which we achieved a score of A- and leadership index status in 2017.

We follow a strictly controlled process for data collection and all of our quantitative data is verified by Liberty Global, our parent company, as well as being included in its annual Corporate Responsibility Report. In 2017 Liberty Global commissioned KPMG, an external accounting firm, to perform limited assurance on its energy consumption and Scope 1, 2 and 3 greenhouse gas emissions data. Virgin Media UK and Ireland were included as part of this global assurance process. For full details on KPMG’s limited assurance opinion, please click here.

All data on our performance pages cover the period from 1 January to 31 December 2017, unless we’ve stated otherwise. We also use the Greenhouse Gas Protocol operational control approach to establish the organisational boundaries for our environmental data. This means we include operations where we have the full authority to introduce and implement operating policies.

For more information on our environmental reporting, please see Liberty Global’s full ‘Environmental Reporting Criteria’.



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