Premier Sports launches on Virgin Media

25th October 2013

  • Premier Sports launches on Virgin Media
  • Fans to enjoy every World Cup match at no extra cost with Virgin TV

Virgin Media is expanding its stellar line up of sports content by bringing Premier Sports to its TV customers and enabling them to watch all the Rugby League World Cup matches at no extra cost. The channel is the only place to see all 28 World Cup games live and arrives on Virgin TV with the tournament about to kick off at the Millennium Stadium, Cardiff.

To celebrate the arrival of Premier Sports, Virgin TV customers will have free access throughout the Rugby League World Cup. Viewers will be able to watch every game as part of their existing TV line-up and, during 2014, Virgin TV customers will be able to subscribe to the Premier Sports TV channel1.

Premier Sports is available on channel 551 and will also be added to Virgin TV Anywhere, the award-winning2 entertainment service for mobiles, tablets and online, following the channel launch meaning Virgin TV subscribers will be able to follow their team when they’re out and about, at no extra cost.

Richard Sweeney, general manager of Premier Sports commented, “We are delighted to be able to launch on Virgin Media with the most complete coverage of the Rugby League World Cup that forms part of a golden generation of sports events taking place in Great Britain. The channel has built up a loyal following of Rugby League fans over the last three years and we are thrilled to finally be able to offer this and much more to Virgin Media customers.”

Stephane David, executive director of content at Virgin Media said: “Sports fans across Great Britain are looking forward to the Rugby League World Cup so we’re delighted to be adding Premier Sports to our TV line up and making it available to all our TV customers at no extra cost. Premier Sports joins an unrivalled line up of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major UK sports channels.”

In addition to its coverage of the Rugby League World Cup, Premier Sports will keep customers on the edge of their seats with over 1000 live events each year including live and exclusive coverage from the NHL, NRL, NASCAR Sprint Cup, GAA and much more.

Notes to editors

  1. 2014 pricing for Premier Sports on Virgin TV will be confirmed over the coming months

  2. Virgin TV Anywhere was awarded ‘The companion and second screen’ prize at the 2013 Connected TV World Summit. For more information about Virgin TV Anywhere, head to

About Virgin Media

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.

The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. And we’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises.

Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.

We launched the world’s first virtual mobile network, offering fantastic value and services to customers. We are also one of the largest fixed-line home phone providers in the UK and Ireland.

Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.

Virgin Media is part of Liberty Global, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 27 million customers across 14 countries.

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