29 September 2017
Virgin Media customers can enjoy blockbuster Bollywood movies and music videos thanks to two new Asian channels that have launched on the Virgin TV platform.
Rishtey CINEPLEX and MTV Beats join Virgin TV’s growing Asian station line-up, following a renewed partnership with channel-owner, Viacom 18.
MTV Beats launches on channel 841 with the biggest Bollywood tracks that are making their mark on dance floors across the globe.
Rishtey CINEPLEX is a premium Bollywood movie destination for great cinematic experiences on channel 828. Through its tagline of Filmein MUST Hain, Rishtey CINEPLEX features multi-genre films including the latest blockbuster Bollywood hits.
Following the launch of Brit Asia TV, Islam Channel UK and Islam Channel Urdu earlier this summer, Virgin TV customers on the ‘Mix’ package and above can now enjoy 13 Asian and Islamic channels.
David Bouchier, Virgin TV’s Chief Digital Entertainment Officer, said:
> With the launch of Rishtey CINEPLEX and MTV Beats, we’re bringing the best of Bollywood and Hindi music direct to Virgin TV customers’ screens. We’re continuing to grow our Asian TV line-up so our customers have the pick of the best Asian programming around.
Govind Shahi, Business Head, Indiacast UK Ltd, said:
> We are thrilled to have our latest offerings MTV Beats and Rishtey CINEPLEX on Virgin TV, strengthening our relationship with the platform. Both of the channels are unique in their own ways. MTV Beats gets the audience grooving with upbeat Bollywood music and Rishtey CINEPLEX enthrals audiences with the latest Bollywood and classical movies throughout the day. COLORS and RISHTEY Europe are already available on Virgin TV on channel numbers 826 and 827 respectively.
Notes to editors:
Virgin TV’s Asian channels for customers on the ‘Mix’ package and above are: Rishtey CINEPLEX, MTV Beats, COLORS, RISHTEY Europe, Brit Asia, HUM Europe, Sony SAB, B4U Music, Zing, &TV, NDTV India, Islam Channel UK and Islam Channel Urdu.
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'IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company (TV18, Viacom18, A+E Networks|TV18 & ETV network) channels & content.
For Domestic Distribution, IndiaCast manages subscription & placement services for TV18, Viacom18, A+E Networks | TV18 & ETV channel.
IndiaCast aggregates and distributes over 49 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business and Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc.
Internationally, IndiaCast has a portfolio of over 10 channels (including COLORS, MTV Beats, RISHTEY Europe, Rishtey CINEPLEX, News 18 India, 5 COLORS regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of over 30000 hours across genres, IndiaCast also syndicates content in over 135 countries in 30+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Swahili, Kurdish and English among others).
IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to https://www.indiacast.com/
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