Virgin Media celebrates romantic connections in new integrated campaign

• Virgin Media’s latest TV film to air tonight during Coronation Street on ITV
• Third instalment of morale-boosting ‘Stay connected’ campaign after Virgin Media pivoted strategy in response to lockdown

Virgin Media celebrates love and the connections made online with new heart-warming campaign.

The ‘Stay in love, stay connected campaign’ features timeless stories of romantic connections retold in today’s world.

From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.

Virgin Media’s latest TV film, created by adam&everywhereDDB, will air for the first time tonight (Friday 4 September) during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.

The campaign is the third instalment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times.

Cilesta Van Doorn, Executive Director of Brand and Marketing at Virgin Media said, “For our latest campaign, we have again put our purpose right at the centre of our creative. Building connections that really matter is why we exist at Virgin Media and that’s the heart of the story. By tapping into the new normal and the accelerated importance of staying connected, our new film shows a series of relationships blossom online and the evolving role that tech has in helping people find love, and stay in love. We’ve enjoyed bringing to life those classic butterfly-in-stomach moments and first-date sparks through a modern lens.”

Paul Knott, Creative Director at adam&eveDDB said, “This was our third instalment of the Stay Connected series, where we looked to transition away from a UGC-only approach. Instead, we put the focus back on shooting the scenes, albeit with the current restrictions in place.”

Watch the full film here: https://www.youtube.com/watch?v=hyioiBL6KT0&feature=youtu.be

More information on the campaign here: https://www.virginmedia.com/shop/stay-connected

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Credits:

Client: Virgin Media

Brand: Virgin Media

Project/Campaign name: Stay in love, stay connected

First Air Date: 04/09/2020

Clients: Cilesta Van Doorn (Brand & Marketing Executive Director), Sam Codrington (Head of Advertising), Sophie Buxton (Senior Campaign Manager), Chris Hughes (Senior Campaign Manager), Sam Miao (Campaign Manager)


Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Tim Vance & Paul Knott

Agency producer/s: Brittany Littlewood / Charles Woodall

Planner/s: Claire Strickett & Paulina Thompson

Joint CEO: Tammy Einav

Managing Partner: Sam LeCoeur

Business Director/s: Pip Shepherd

Account Director/s: Cat Thomas

Account Executive/s: Olivia Rose

Business Affairs: Gemma Davies

Design Agency: King Henry

Designer/Typographer: Alex Fairman & Carl Warren


Media Agency: Manning Gottlieb OMD

Executive Director: Glenn Burchnall

Head of Planning: Kat Broomhead

Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders

Production Company: new-land

Producer: Mikey Levelle

Director: Joanna Nordahl

D.O.P: David Wright

Editing Company: TenThree

Editor: Chris Roebuck

Online: Untold Studios

Online Producer: Lauren Oldfield

Lead 2D Artist: George Rockliffe

Grade: Company 3

Grade Producer: Alexandra Lubrano

Colourist: Sofie Borup

Music Supervisor: Tom Stanford at Theodore Music

Audio Post Production: Phil Bolland at Factory Studios

Soundtrack name and composer: Carly Rae Jepsen ‘I Really Like You’ (Carly Rae Jepsen, Jacob Hindlin & Peter Svensson)