Virgin Media kicks off football partnership with The Telegraph
16th January 2015
- Exclusive agreement to showcase Virgin TV’s unrivalled sports coverage
- Total Football Live events will get Virgin Media customers closer to the Premier League
- Return of Telegraph Total Football supplement
Virgin Media has agreed an exclusive partnership with Telegraph Media Group (TMG) to promote its unrivalled sports TV offering across The Telegraph’s prestigious football coverage.
As the only place to get every BT Sport and Sky Sports channel in a single TV subscription, including in HD, Virgin Media is helping football fans see every minute of every televised match. This unprecedented partnership will celebrate the availability of the Premier League to watch on Virgin TV, as well as on Virgin Media customers’ tablets, smartphones and laptops.
This Monday, 19th January, will see the launch of the partnership with Virgin Media as the exclusive partner for Telegraph Total Football, The Telegraph’s dedicated supplement to the best coverage of the football season. The supplement will appear as a separate section in The Daily Telegraph each Monday for the duration of the season providing news, comment and analysis of the weekend's football
Starting a fortnight before transfer deadline day – one of the most eagerly-anticipated events in the Premier League calendar when clubs finalise their squads for the season – Virgin Media will also have an exclusive presence on The Telegraph’s popular Football Live blog, and on weekly Premier League Insider emails.
Virgin Media customers will also have the opportunity to attend ‘Total Football Live’ events hosted by The Telegraph’s top sports writers. The first event will feature a panel with The Telegraph’s Chief Football Correspondent, Henry Winter, Chief Sports Writer, Paul Hayward and former Premier League player and manager Tim Sherwood. The event will be held on Tuesday 3rd February and the panel will be discussing the previous night’s closure of the transfer window. These events will be streamed live on The Telegraph online and Virgin Media’s website.
Richard Larcombe, Director of Brand and Marketing at Virgin Media, said: “Virgin Media is without doubt the best place to watch all the football and The Telegraph has some of the most insightful and well-connected sports writers in the game. Together, this is a perfect partnership and we will have a number of exciting innovations to unveil throughout the year. If the football is on TV, it’s on Virgin Media.”
Adam Sills, Head of Sport, TMG, said: “We are delighted to be partnering with Virgin Media to bring back Telegraph Total Football. This weekly section will be back in the paper every Monday, dedicated to all the weekend’s football action. Our unrivalled team of football writers will tell readers all they need to know about the weekend’s games and the week ahead, reinforcing The Telegraph’s commitment to providing the best sporting coverage in paper and online.”
The partnership, brokered by the Virgin Media team at Manning Gottlieb OMD, will continue throughout 2015 and will complement Virgin Media’s advertising activity across TV, print, out of home and online. Media planning will be handled by the Virgin Media team at Manning Gottlieb OMD.
Notes to editors
About Telegraph Media Group
Telegraph Media Group Limited publishes the Telegraph 7 days a week, in print, online and on tablet and mobile, reaching an audience of over 70 million per month. This is a wholly owned subsidiary of Press Holdings Limited.
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. And we’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises.
Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.
We launched the world’s first virtual mobile network, offering fantastic value and services to customers. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 27 million customers across 14 countries.
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