Virgin TV adds new Asian channel and upgrades four others to HD

10 September 2018

  • Living Foodz HD, UK’s first Indian food channel, has been added to Virgin TV’s Asian Mela TV package
  • Popular TV channels Zee Cinema, Zee TV, SONY TV and SONY MAX now available in high-definition
  • Virgin TV customers can get 50% off when they add Asian Mela TV to their package
  • Virgin TV has bolstered its Asian TV offering by adding a new channel, and upgrading four others to HD, as well as giving customers the opportunity to add the service for half price for 12 months.

The Asian Mela TV package is home to 11 brilliant channels of family friendly Asian shows, gripping drama, movies, comedy, reality TV and much more. It has now got even better with the addition of Living Foodz with Zee Cinema, Zee TV, SONY TV and SONY MAX all now available in high-definition.

Living Foodz HD (channel 812) – exclusive to Virgin TV – comes courtesy of ZEE Entertainment Enterprise Limited and is the UK’s first Indian food channel focusing on food entertainment and presents daily recipes, food shows and kitchen hacks.

Zee TV (channel 809) is home to popular shows like Kaleerein, Kumkum Bhagya, Yeh Teri Galiyan and Sa Re Ga Ma Pa; SONY TV (channel 805) gives viewers Indian Idol, Mere Sai and Kaun Banega Crorepati plus more and Zee Cinema (channel 810) and Sony Max (channel 806) is the place to be for fans of brilliant movies and Bollywood blockbusters.

There is no better time than now for Virgin TV customers to add these incredible channels to their package with Asian Mela TV available for half price for 12 months, costing just £6 a month.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “Fans of Asian shows and entertainment will be delighted with these additions to our platform. We’re upgrading more of our channels to high-definition as we believe our customers deserve the highest viewing quality when it comes to watching the shows they love.”


Asian Mela TV – new channels

  • Living Foodz (812) SONY Max (806), SONY TV (805), Zee TV (809) Zee Cinema (810) – all in HD
  • Virgin TV customers interested in adding Asian Mela TV to their package can do so for just £6 a month for one year. For more information, visit >

About Virgin Media

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.

Our dedicated, ultrafast network delivers the fastest widely-available broadband speeds to homes and businesses and we’re expanding this through our Project Lightning programme, which could extend our network to up to 17 million premises.

Our interactive Virgin TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.

Virgin Mobile launched the world’s first virtual mobile network and offers fantastic value and innovative services with 4G connectivity. We are also one of the largest fixed-line home phone providers in the UK and Ireland.

Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects 21 million customers through operations in 10 countries across Europe subscribing to 45 million TV, broadband internet and telephony services. It also serves 6 million mobile subscribers and offers WiFi service through 12 million access points across its footprint.

About ZEE Entertainment Enterprise Limited

Launched in 1995, Zee was the first South Asian Entertainment Network of its kind. Since then it has grown in popularity and become synonymous with South Asian entertainment and innovative local programming. Zee network UK comprises of Zee TV, Zee Cinema, Zing, &TV and Living Foodz.

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