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Virgin Media Store is closing. Titles you’ve bought will be available on Rakuten TV
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From 1 November 2026, you’ll need to use Rakuten TV to watch any titles you purchased from Virgin Media Store. You can transfer your purchases once you’ve set up an account with Rakuten TV
By Virgin Media Edit
- Published
- 10 September 2026
From November, you'll no longer be able to purchase movies or TV box sets through Virgin Media Store. Don't worry, you'll still be able to buy blockbuster films, and new releases on your Virgin TV box, just through the Rakuten TV app instead.
If you’ve previously bought films or TV box sets through Virgin Media Store, you’ll need to transfer them to a Rakuten TV account to keep access to your purchases. It's quick and easy to do.
Read on to find out more about what’s changing and how to transfer your purchases to Rakuten TV.
What's changing?
Virgin Media Store will no longer offer movie or TV box set purchases from 1 November. Instead, you’ll be able to purchase blockbuster films and new releases directly through the Rakuten TV app on your Virgin TV box.
You can set up your Rakuten account and transfer your Virgin Media Store purchases now, and we recommend doing this as soon as you can.
How to transfer your purchases to Rakuten TV
To keep watching your Virgin Media Store purchases, you'll need to set up a Rakuten TV account and transfer your library. We recommend doing this as soon as you can. Here’s how:
Go to Virgin Media Store and sign in using your existing Store login details.
Select Transfer to Rakuten TV.
Follow the on-screen instructions to complete the transfer.
A Rakuten TV account will be created for you if you don’t already have one.
Once you've created an account and transferred your purchases, they will be available in your Rakuten TV Library, ready to watch through the Rakuten TV app on your Virgin TV.
What is Rakuten TV?
Rakuten TV is the new home for the movies and TV box sets you've bought from us, and also offers the latest movies to buy, thousands of movies and TV box sets to watch for free, and free Live TV channels.
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Rakuten TV gives you even more to watch on your Virgin TV 360 box, V6 box or Stream box – from new releases to ad-supported films.
Find out how to watch Rakuten TV on your Virgin TV box here.
Frequently asked questions
Virgin Media Store is closing. Rakuten TV is the new home for the movies and TV box sets you’ve bought from us.
To keep watching your Virgin Media Store purchases, you'll need to set up a Rakuten TV account and transfer your library. We recommend doing this as soon as you can.
Once you've transferred your purchases, you can access them through Rakuten TV.
Yes. Until 1 November 2026, you can keep buying movies and TV box sets through Virgin Media Store and continue watching anything already in your library.
From 1 November 2026, you'll need to set up a Rakuten TV account and transfer your Virgin Media Store purchases to keep watching them. We recommend doing this as soon as you can.
Yes. Rentals are not changing, and you can continue renting movies on Virgin Media Store just as you do today.
If you already have a Rakuten TV account, sign in when asked during the transfer.
If you don't have one, we’ll help you set it up as part of the transfer.
You'll need the email address linked to your Virgin Media Store account, along with any login details you’re asked for during the transfer.
Forgotten which email address you used? If you’re still signed in on your Virgin TV box, open the Virgin Media Store app and go to My Account to check it.
If you can't access your account details, give us a call on 0800 027 0801.
No. Only customers with previous movie or TV Box Set purchases need to migrate their libraries.
Try the transfer again. If you're using a QR code, check your phone is connected to the internet, then scan the code again.
Still having trouble? Start the transfer from the Virgin Media Store website instead.
If that doesn’t work, give us a call on 0800 027 0801.
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Virgin Media services are only available in eligible Virgin Media network areas. All of the products on this page are subject to survey, network capacity and a credit check.
