Virgin Media launches boss-level broadband for gamers
31st August 2016
Virgin Media will, on Thursday, launch the UK’s first broadband tier designed specifically for online gamers.
“VIVID 200 Gamer” has been designed in collaboration with gaming organisations including leading UK eSports group, Gfinity, to put the fastest-widely available broadband connectivity into the hands of online gamers regardless of platform.
The new tier will be an add-on to Virgin Media’s current top broadband package and will offer download speeds of up to 200Mbps and upload speeds of 20Mbps.
The connection will be totally unlimited meaning players don’t need to worry about download caps and, with the fastest widely available upload and download speeds, online gamers can look forward to lower pings and latency giving them a competitive edge over laggy opponents. Gamers can focus on gaming with enough bandwidth left over for the rest of the household to stream music and movies.
Streamers and casters will also benefit significantly from the increase in upload speeds giving them reliable connectivity to broadcast live in HD directly to sites such as Twitch or YouTube Gaming no matter the time of day they are streaming.
Streaming games online is becoming ever more popular. Last year on Twitch alone users streamed 241 billion minutes of video - or 459,000 years' worth. This works out at around 20 billion minutes of video per month, up from 16 billion in 2014.
VIVID 200 Gamer will be available from 1st September and will cost an additional £5 per month above the VIVID 200 tariff which has download speeds of 200Mbps and upload speeds of 12Mbps.
Gregor McNeil Managing Director of Consumer at Virgin Media said: “VIVID 200 Gamer takes our leading ultrafast broadband to boss-mode levels.
“We understand the frustrations when it comes to lag, disconnects and bandwidth issues, so right from the start we wanted to design a tier that builds on our superior connectivity to give gamers and streamers what they need.
“With the fastest speeds and reliable connectivity, this is broadband built for gamers.”
Recent research from Ofcom* has shown that in 2015, four in ten internet users (41%) have played games online, with close to one in four internet users doing so weekly (23%). This weekly gaming figure rises to almost four in ten internet users (39%) amongst 16-24 year olds.
According to a quarterly GameTrack** survey carried out by Ipsos Mori on average, 11 to 64 year-olds spend 8.8 hours per week playing games. Consoles and computers were the most popular devices used to game.
Virgin Media’s VIVID 200 offers the fastest widely available broadband. This is more than two and a half times faster than the top widely available speeds from BT, TalkTalk and Sky meaning that a whole household can game, stream movies, music and more all at the same time.
For businesses, Virgin Media Business offers ultrafast connectivity, with speeds of up to 300Mbps – almost four times faster than its main competitors’ widely available top speeds. This enables businesses to reach their potential by delivering better services and greater capacity.
Virgin Media has been the headline sponsor of the UK’s biggest gaming festival, EGX, since 2012. This year Virgin Media has partnered with Activision to showcase the latest chapter in Bungie’s BAFTA award-winning Destiny franchise.
Notes to editors
* Ofcom ‘Adults’ media use and attitudes’ report 2016 P.91 http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/adults-literacy-2016/2016-Adults-media-use-and-attitudes.pdf
** GameTrack Digest: Quarter 1 2016 by IPSOS Mori commissioned by ISFE, the Interactive Software Federation of Europe http://www.isfe.eu/sites/isfe.eu/files/attachments/gametrack_european_summary_data_2016_q1.pdf
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. We’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises by the end of 2019.
Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.
We launched the world’s first virtual mobile network, offering fantastic value and services. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international cable company, with operations in more than 30 countries.