Digital for Good | Virgin Media

Digital for Good Programmes


Doing more good with digital

Our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.

The focal point of Virgin Media’s sustainability strategy is Doing more good with digital, which we also call ‘Digital for Good’. This is our long-standing promise to make sure the power of connectivity benefits our customers and the communities we’re part of.

Being connected opens up a whole world of opportunities, enabling you to do more, be more and have more fun. From doing your shopping and staying in touch with family, to accessing new ways of working and learning or even sparking major social change, the internet is one of the most powerful tools ever invented. But the people who can benefit the most from connectivity are also the people who are most in need of a helping hand, whether that means learning new skills, getting improved access or enjoying even better technology.

Our ability to keep this promise comes from our unique capabilities – we’re lucky enough to have a brand that has the proven power to inspire people; we have the UK’s fastest widely available broadband network*; and we have over 23,000 passionate people on board and ready to help us make this happen.

We’re engaging with the people and organisations for whom our unique capabilities can make the biggest difference. Right now, this is disabled people and small businesses, who we’re targeting through two programmes:

Virgin Media Pioneers

We’re boosting the UK and Irish economies by creating the opportunities for 100,000 small businesses to grow through digital.

Since day one Virgin Media has a history of supporting entrepreneurs and small businesses in the UK. In 2010 Virgin Media launched Virgin Media Pioneers - an online community where entrepreneurs, founders and small business managers can help their business to get off the ground.

This year, Virgin Media Pioneers has combined with Voom, to become Voom Pioneers. Voom started as a pitching competition in 2011 and has grown to develop into a community of its own. The new Voom Pioneers community allows members to make expert connections, find peer-to-peer support and grab unique opportunities.  


Our national charity partnership with Scope

The internet and digital technology can be truly liberating for the most disadvantaged people in the UK.

Disabled people are some of the most disadvantaged in Britain; they are almost twice as likely to live in poverty and 22% of disabled adults have never used the internet, compared to 5% of non-disabled adults**.

For the 13 million disabled people in the UK, technology can be transformational - providing a voice, enabling people to live independently and unlocking access to education and work. It’s this area – inspiring independence – that our stakeholders see as the most relevant for Virgin Media to transform. That’s why we’ve partnered with Scope, the disability charity, to use digital technology to help remove the barriers that can stop disabled people having the same opportunities as everyone else.


Delivering positive change in the communities we serve

To make sure we’re doing more good in communities up and down the UK and Ireland we encourage and support our people to take their volunteer day to support the communities we serve – whether that’s in our Lightning communities, through our work with Scope or Voom Pioneers, or simply for a registered charity of their personal choice.


* Fastest download speeds widely available in the UK to consumers according to 2016 Ofcom report. Ofcom’s review of UK broadband speeds published in March 2016, based on Ofcom November 2015 tests. Virgin Media vs major UK ISPs (average download speeds).

** Labour Force Survey Q1 2017 (ONS).




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