17 October 2017
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online.
Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin Fibre campaign currently running on TV.
Working with BBH London, who produced the original TV advert for the Virgin Fibre campaign, the cat-filled film includes a cat-sized replica of the infamous fibre cable (measuring 40ft long, 4ft tall and 6ft wide) with some furry special feline stars.
A specialist cat stylist (yup) helped recreate well known entertainment character costumes in perfect cat size, including: ‘Catanova’s’ Captains costume, ‘Southampton cats’ feline sized football strip, ‘Catabolt’s’ famous Jamaican running vest, as well as bespoke made cat-cars, choppers and even a replica cat-robot.
The cats steal the show, highlighting the incredible content – including millions of cat videos - that is racing down Virgin Media’s ultrafast cable to provide customers with purrrrfect entertainment over paw-some WiFi.
The full social media advert can be viewed here (https://youtu.be/CC5bKmJpQvc)