Football fans demand more live football on TV

21st October 2015

Three quarters of English football fans (77%) would like more live Premier League games available on TV, new research reveals.

The research, carried out among more than 1,000 football fans and commissioned by Virgin Media, reveals that two-thirds believe the rising cost of Premier League live TV rights means they will pay too much to watch live football. Only 6% of fans say they were able to watch every match they wanted to on TV at home.


The research is published as Ofcom approaches the first anniversary of its investigation into the sale of Premier League rights. The regulator launched its investigation in November 2014 following a formal complaint from Virgin Media.

Record rights deal

In February 2015 the Premier League struck a deal with BT and Sky worth over £5bn to show just 168 out of 380 games on UK television (44% of games). Only 13% of football fans think fans will benefit from the new rights deal, while over half (53%) think the FA Premier League itself will be the main beneficiary.

Some 70% of football fans think it is unfair that they have to buy both Sky and BT bundles or add-ons to watch the games they want to see, with 73% of fans saying they would watch more games if they were available on TV.

Fans living abroad better off than UK

The number of games shown in the UK has increased by just 21% over the last eight years, yet the price of the rights has increased nearly 200% over this period. Meanwhile in the US, for example, NBC is reported to have paid around £660m for six seasons’ worth of TV rights, showing all 380 Premier League matches. This means that US football fans are able to watch more Premier League live football than UK TV viewers.

With similar “all games” deals across Europe (for three seasons) UK football fans pay twice as much to watch half the games as fans in Europe. When asked about this arrangement 72% of English football fans branded it unfair with over 60% of fans believing the increased cost is to the benefit of clubs.

Give us more games" say UK football fans

With some fans not being able to afford subscriptions to watch live Premier League football, or some of their team’s games falling into the 212 games not shown on UK television, it’s not uncommon for fans to miss their team’s matches.

When asked what they do in this situation 28% of fans say they miss the match altogether with 20% watching games at the pub and over one in 10 fans (13%) streaming games via a website they don’t need to pay for. Over 70% of football fans said would like be able to watch more of their team’s games live on TV than they currently are able to.

Tom Mockridge, Chief Executive Officer of Virgin Media, said:

 “Football fans are getting a raw deal. They pay the highest prices in Europe to watch top-flight football on TV yet are denied some of the best matches

“Ofcom should show the red card to the Premier League and the way in which TV rights are sold in the UK.”

Commenting specifically on the Ofcom investigation, Tom Mockridge said:

“It’s time Ofcom decides whether an auction structure based on now expired commitments agreed in 2006 justifies a self-determined exemption from competition law. The results surely speak for themselves, over the same period the cost of live TV rights have rocketed by nearly 200 per cent."

Notes to editors

Greenberg Quinlan Rosner Research (GQRR) conducted an online poll of 1087 football fans in England and Wales. The survey fielded from 30 September 2015 to 5 October 2015. Football fans were defined as people who watch at least one match every two weeks on live television, are very or quite interested in football and are interested in the Premier League or Championship.

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