26th September 2016
Virgin Media today launches Virgin Media Solutions – a new advertising sales house for the UK and Irish markets.
Virgin Media Solutions will be the exclusive sales agency for all TV3 Group channels in Ireland including TV3 and 3e. It will also represent all advertising sales for Virgin Media including Video on Demand and Virgin Media’s public WiFi services.
The Virgin Media Solutions Ireland sales team will be headed up by Paula McCarthy, who previously held the position of Brand Solutions Director of TV3 Group. Virgin Media Solutions UK will be headed up by Gareth Vaughan Jones, who was previously Head of Advertising in Virgin Media UK. Both Paula and Gareth will report to TV3 Group Commercial Director Gavan Byrne.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “By bringing together the incredibly talented TV3 advertising team with Virgin Media we’re building an advertising arm with firepower across TV, on-demand and WiFi. This means agencies now have a single destination to place adverts across Virgin Media’s footprint. We’re looking forward to developing our advertising capabilities even further in the near future.”
Pat Kiely, Managing Director of TV3 Group, said: “I am delighted to launch this exciting next step in TV3’s commercial development. Working with Virgin Media and Liberty Global means we can now offer a unique and sophisticated service to future proof our advertising proposition. TV3 has a proud track record in ad sales delivery and innovation and I look forward to building on this great reputation. With the support of our partners, Virgin Media Solutions is now a new force in advertising sales.”
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. We’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises by the end of 2019.
Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.
We launched the world’s first virtual mobile network, offering fantastic value and services. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international cable company, with operations in more than 30 countries.