Virgin Media announces Executive Committee changes

28th March 2017

Virgin Media has today announced the appointment of Dana Strong as President and Chief Operating Officer, Jeff Dodds as Managing Director, Mobile and an expanded role for Peter Kelly, Managing Director of Virgin Media Business. 

Reporting to Virgin Media CEO Tom Mockridge, Dana, Peter and Jeff will lead three newly created customer units:  Consumer, Business and Mobile.

The new Consumer division, led by Dana Strong, has full responsibility for consumer sales, install and service, product development, pricing, marketing and digital.  Dana is currently Senior Vice President and Chief Transformation Officer of Liberty Global and has held a number of senior roles across the Group and in the UK and Irish businesses of Virgin Media. 

Jeff Dodds re-joins Virgin Media in the newly created role of Managing Director, Mobile.  Jeff previously held a number of senior roles at Virgin Media prior to the acquisition of the business by Liberty Global after which he joined the Tele2 Group to lead the transformation of Tele2 Netherlands into a full quad play operator and then TalkTalk as Managing Director, Mobile.

Peter Kelly, Managing Director of Virgin Media Business (VMB), takes responsibility for an enlarged Business division which now includes Business Customer Operations (BCO). This move means Peter and his team have full oversight over every aspect of Business operations to build on the strong year-on year growth that is now being delivered as the Company continues to grow its presence as the telecoms provider of choice for UK businesses. 

As announced earlier this month, Rob Evans who was previously Managing Director, Core Network and Operations now has responsibility for the delivery of Project Lightning with a dual reporting line to Tom Mockridge, CEO of Virgin Media and Balan Nair Executive Vice President and Chief Technology Officer of Liberty Global. As the Project Lightning build steps up in 2017, Rob and his team have the important task of managing the increase in scale and delivery of Project Lightning while also leveraging the scale and support of Liberty Global.

Separately, Gregor McNeil who is currently Managing Director of Consumer at Virgin Media, has been appointed Chief Financial Officer at Cable & Wireless, Liberty Global’s sister company in the Caribbean.


Reporting to Virgin Media CEO Tom Mockridge the Executive Committee is as follows:

Dana Strong – President and Chief Operating Officer

Robert Dunn – Chief Financial Officer

Rob Evans – Manging Director, Lightning

Peter Kelly - Managing Director, Virgin Media Business

Jeff Dodds – Managing Director, Mobile

Mine Hifzi –General Counsel

Brigitte Trafford – Chief Corporate Affairs Officer

Catherine Lynch – Chief People Officer

Tony Hanway – Chief Executive Officer, Virgin Media Ireland