Virgin Media launches IMO smartphones in UK

5th September 2016

Virgin Media has today partnered with new London-based smartphone brand, IMO (In My Opinion) to release two smartphones and one mobile hotspot product in the UK. Virgin Media will be IMO’s exclusive network partner for launch.  

The IMO Q and IMO S handsets will appeal to families, young people and smartphone late adopters, bringing outstanding Android phones into “pocket money” range. These new Android-powered handsets will be the latest addition to Virgin Media’s current mobile offering, providing customers with more affordable smartphone options. Virgin Media offers the UK’s most flexible Freestyle mobile tariffs, enabling its customers to move their tariff up or down each month to suit their needs.

Launching on September 5th, the smartphones will be available first from Virgin Media with prices starting from just £29.99 on prepay for the IMO Q, a 4” smartphone, with a 5 megapixel camera, and £8.50 per month on contract for the IMO S, with a 5” screen and running Android 6.0 Marshmallow.  Alongside the two handsets, the IMO Go, a mobile hotspot product, will also be available at £24.99 plus a monthly tariff.

Annie Brooks, Director of Mobile at Virgin Media, said “From our freestyle contracts to our Virgin WiFi app, we are always looking for new ways to give our customers the best deals possible. With IMO we’re bringing an exciting, fresh mobile brand into the UK and helping our customers to enjoy on-the-go connectivity, with quality smartphones at an affordable price.” 

“Our objective is to offer the best value smartphones without any sacrifice in quality or functionality,” said Nigel Whitehead, IMO’s Head of Sales and Propositions. “IMO devices and features are all defined in the UK, with the specific aim of enabling young people to own a smartphone that won’t break the bank, or worry parents reluctant to give their children phones that can cost significantly more. In Virgin Media we have a network partner whose strong portfolio vision and focus on customer satisfaction mirrors our own”. 

Virgin Media and IMO’s parent company, Verve Connect, will be rewarding the customers who purchase IMO S at launch with a digital tastecard worth £79.99, entitling diners to 2for1 or 50% off menus at over 6,500 restaurants nationwide.


Notes to Editors:

About Virgin Media

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline. 

The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. We’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises by the end of 2019. 

Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones. 

We launched the world’s first virtual mobile network, offering fantastic value and services. We are also one of the largest fixed-line home phone providers in the UK and Ireland. 

Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services. 

Virgin Media is part of Liberty Global, the world’s largest international cable company, with operations in more than 30 countries.

About IMO

IMO is a new smartphone and mobile device brand from Verve Connect, an energetic UK company that integrates extensive local industry knowledge with vast Chinese engineering strength. Their success evolves from developing both mobile and wireless CPE devices. The knowledge they have derived from designing and building devices has been channeled into creating the IMO brand. This is combined with a leadership team of experienced industry professionals with strong business credibility, having worked in the UK and European mobile device market across a number of Tier 1 and Tier 2 brands.

For more information about IMO, please visit:

  • Product specifications:


Platform – Android 5.1

Display – 4.0” WVGA

Camera – 5MP Rear / 2MP Front

Chipset & CPU – SC7731C/ Quad Core 1.2GHz

Memory – 1GB RAM + 8GB ROM / Micro SD (Up to 32GB)

Wi-Fi – 802.11 b/g/n

Battery – 1450 mAh

Dimensions – 125x64x9.95mm

Other Features – GPS, Sensor, Accelerometer/Proximity


Platform – Android 6.0

Display – 5.0” HD, IPS

Camera – 8MP Rear / 5MP Front

Chipset & CPU – MT6735P / Quad Core 1.0GHz

Memory – 1.5GB RAM + 16GB ROM / Micro SD (Up to 32GB)

Wi-Fi – 802.11 b/g/n

Battery – 1950 mAh

Dimensions – 143.6x72x9mm

Other Features – GPS, Bluetooth 4.0, Sensor, Accelerometer/Proximity


Chipset - Qualcomm MDM9207

Speed -  150Mbps DL/50Mbps UL (CAT 4)

Band - LTE: 800/1800/2600 MHz

UMTS: 900/2100 MHz

GSM:  Quad Band

WLAN - 802.11b/g/n, up to 32 users

Battery – 2500mAh