The Retail Price Index (RPI), published monthly by the UK government’s Office for National Statistics measures the rate of inflation by assessing the average change from one year to the next in the prices of a representative sample of goods and services purchased by typical households in the UK.
Our annual price adjustment uses the January RPI rate announced by the Office for National Statistics in February each year, plus an additional 3.9% which is applied at the same time. If the RPI rate is 0% or negative, we’ll only apply the 3.9%.
We always balance our prices with the need to invest in our network, so we can provide all our customers with the best products and services. Like many businesses, we’re experiencing rising costs, which is why we review our prices each year. At the same time, we’re seeing growing demand for data, so we need to invest in our networks to keep up with customer demand.
We’ll publish the relevant RPI rate on our website as soon as it’s available in February each year. We’ll also let you know the exact percentage increase by email or letter before April.
You’ll then see your new price on your bill from your April billing period onwards. You can easily check your bills on My Virgin Media.
The first one shows the most recently used rate from last April based on a £40 a month contract, and the other two examples provide representative examples from April 2024, based on a scenario if you entered into an 18-month contract with us in August 2023 and your subscription charge is £40 a month for the first 18 months, and the standard price from month 19 is currently £50 a month. The RPI rates used for 2024 and 2025 here are illustrative only.
- Most recent rate: In February 2023 the RPI rate was announced as 13.4%. If this had been used to calculate a price increase applied in April 2023, your offer price would have increased by 17.3 %. This would have increased a £40 a month subscription to £46.96. That’s £40 x 1.173 = £46.92.
- Examples for contracts taken in August 2024: If the RPI announced in February 2024 was 5%, in April 2024 your offer price would go up by 8.9% to £43.56 a month. That’s £40 x 1.089 = £43.56. Your standard monthly price from month 19 would also increase (£50 x 1.089 = £54.45), although you wouldn’t pay this until February 2025 – 18 months from the date you entered your contract.
- Then if the RPI announced in February 2025 was minus 1.5% and we only applied the 3.9% increase, in April 2025 (provided you haven’t entered another contract with a different price) you’d be paying the standard monthly price which would increase from £54.45 to £56.57 a month (£54.45 x 1.039 = £56.57).
You’ll see changes on your bill from your April billing period onwards.
If you have a discount on your package, we’ll take it into account and the annual price adjustment will be applied to the eligible discounted price. Unless we’ve told you otherwise, the annual price adjustment will apply to the monthly subscription price you’re paying at the time and to the monthly subscription price payable after your discount expires. Please see the above example of how your prices could change.
Add-ons are additional services you choose to get in addition to your main services. They don’t form part of your bundle and you can cancel them at any time by giving 30 days’ notice.
The annual price change will apply to any add-ons you've got on top of your main package, excluding Netflix Add to Bill add-on, Disney+ Premium add-on, Lionsgate+ add-on, and Stream entertainment subscriptions. The price of these excluded add-ons, as well as admin charges (e.g. paper billing) and any other out-of-allowance charges (e.g. non-inclusive calls) you incur, are still subject to possible change.
The annual price adjustment doesn’t apply to Essential broadband, Essential broadband plus, and Talk Protected plans, which are available to certain qualifying customers. If we increase the monthly subscription price of these packages, we’ll give you at least 30 days’ notice in writing and let you know your right to cancel.
If you have one of these packages, the annual price adjustment will still apply to any add-ons you choose on top of those services (apart from a few specified exceptions).
The annual price adjustment doesn’t apply to Netflix Add to Bill add-on, Disney+ Premium add-on, Lionsgate+ add-on, or Stream entertainment subscriptions. Although they’re excluded from the annual price adjustment, the price of these add-ons, as well as admin charges (e.g. paper billing) and any other out-of-allowance charges (e.g. non-inclusive calls), are still subject to possible change either by us (where we provide the service), or by the provider of the service where you contract directly with them. You may choose to cancel these services in accordance with their terms.
If you have a service that’s supplied by a third party and is subject to their terms and conditions (e.g. Netflix Add to Bill), we aren’t responsible for any changes made by them to those services, charges or terms and conditions. Neither are we responsible for letting you know of these changes as they are outside of our control.