Seafret: Tell Me It’s Real | Virgin Media
Seafret: Tell Me It’s Real

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To go on tour with one purveyor of dreary MOR slop may be regarded as unfortunate. To go on tour with two of them can only be regarded as careless.

It says a lot about hopeful new tyros Seafret that their two big support slots to date have been with simultaneously bombastic and anodyne Irish soft rockers Kodaline, and mannered, amiable but painfully generic troubadour James Bay. It says nothing for them that they will have suited both tours perfectly.

This Bridlington-born duo of singer/multi-instrumentalist Jack Sedman and guitarist Harry Draper specialise in a strain of mild, carefully windswept electro-pop and acoustic balladry with a sheen of soft-focus romanticism. They long to summon up vast, oceanic feelings, yet merely sound terminally wet.

All of Seafret’s poetic images and metaphors are recycled

Sedman has an appealing, wistful quaver of a voice and a canny way of using a slight catch in the throat but utterly wastes this fine natural resource. “I’m the fuse and she’s the spark,” he trills on Wildfire: bereft of originality, all of Seafret’s poetic images and metaphors are recycled.

Limping along on mellow riffs and platitudinous lyrics, the pair strive to express the inarticulate speech of the heart but merely sound weak and woolly. Their biggest track to date, Oceans, has notched up seven million Spotify streams and yet finds Sedman simpering “I want you from somewhere within,” as if love is a mere gastro-intestinal matter.

Only the mellifluous melody and rare sense of urgency of Be There implies there could be any more to Seafret – it is also the nearest they come to rocking out, which may be key. But really this is tepid, turgid fare. A Jamie Lawson support slot surely awaits them.