Mel Gibson stars as Nick Marshall, a competitive advertising executive known for his chauvinistic commercials. His ideas become outdated and inappropriate when women become the largest consumer demographic. Passed for a promotion, he is stunned to discover the position has been given to his rival, Darcy McGuire. After a freak accident, Nick suddenly develops the ability to understand what women are thinking and what they want. Also starring are Oscar-winner Helen Hunt ("As Good As It Gets"), Bette Midler, Alan Alda and Lauren Holly. Nancy Meyers ("The Parent Trap") helms the comedy.