Britain's new favourite girl group mimicked the video for Robert Palmer's Addicted To Love for the new pay as you go Addict tariff from Virgin Media.
The five-piece have had a rollercoaster year so far, including scoring their biggest hit, a cover of Depeche Mode's Can't Get Enough, which peaked in the charts at number two.
But will they ever be able to step out of the shadow of Girls Aloud? Let's examine the evidence…
