Purveyor extraordinaire of a hybrid of reggae, Latin rhythms and hip hop known as "reggaeton", Daddy Yankee - aka Raymond Ayala - has already conquered the US, shifting five million copies of this album since its release Stateside last year.
In a musical world dominated by acts such as 50 Cent, Nelly and the like it's gratifying to hear a kid - OK, he's 28, but stick with me here - who belts it out in Spanish and can still make himself understood, more or less. As with French/Cuban outfit Orishas, you don't need to understand the lyrics to "get" Daddy Yankee; just go with the flow. The kicking rhythms help, especially on tracks like the new single, Gasolina or Like You.
There's lots of gangsta imagery which frankly is becoming increasingly irrelevant/laughable in these dark(er) times, but the tunes stand up without the need to worry about the sound of guns being cocked and all that daft malarkey.
UK audiences happily familiar with ragga will lap this up - tracks like El Muro and Saber Su Nombre are but two examples - and hopefully young Mr Yankee will be lauded as much as his predecessors when he tours these shores, if for no other reason than he's taken the hip hop/rap genre and given it a refreshingly Latin twist.
