- Artist
- Sa-Ra
- Label
- Babygrande
- Release date
- 23rd July 2007
- Genre
- Hip hop
Fashion-obsessed superproducers craft ambitious album that bridges gap between gangster and alternative
In his recent track Bun Dem, UK rapper Klashnekoff laments the fact that rap music today consists of "Strap, crack and cash-mashin/And abstract chaps who make tracks about Saturn". Indeed, most prolific hip hoppers will venture either into gangsta territory or Def Jux-style weirdness. Sa-Ra, a trio of US superproducers with a list of credentials as long as Diddy’s yacht, neatly bridge the two.
The Hollywood Recordings blends straightforward, poetic vocals on life, love, bling, kudos, girls and money with experimental, ‘80s-influenced production to make smooth, soulful rap with brains. It may be a bit too slinky for some tastes, and owes more than a slight debt to the likes of OutKast (circa Elevators) and soul singers like Van Hunt, but dancefloor tracks like Feel The Bass outshine the duller balladry. Meaning this album, while not essential, certainly piques interest. Watch this space.
More to try: Spank Rock: YoYoYoYoYoYo OutKast: ATLiens DM & Jemini: Ghetto Pop Life
