Unlike most of its Olympic mascot predecessors, Izzy didn't represent a nationally-significant animal or human figure. Although popular with children, Izzy was ridiculed by many adult commentators. And it is easy to see why.
From Hoy to Ohuruogu, we rewind Team GB's best Olympic performance in 100 years.
Thought 19 gold medals at Beijing was a super effort? Here’s why we'll do even better in London.
