Widower Jonathan has two children and is a millionaire businessman who founded a media agency group thirty years ago. His company now spans 41 countries, turns over £10 billion and is worth an estimated £5 million. He didn't go to university and his most expensive purchase was a building for £9 million.
Defining quote: "If I have a good day at work, the first person who asks me for money - I will give them whatever cash I have on me at the time". Also describes himself as "clever, funny, fearless and fat!"
Jonathan claims he has never seen Big Brother! He once wrote a novel in 30 days and had a column in The Guardian. He is scared of heights, hates insects and only needs four hours of sleep a night. He is engaged to be married but postponed his wedding to go into the Big Brother house.