In a tribute to Jade Goody, Virgin Media has pledged to make a donation to Macmillan Cancer Support every time our customers watch video on our Big Brother website.*
Quite simply, the more short video clips you watch, the more money we raise.
Jade Goody, who rose to fame on Big Brother, died in March 2009. Virgin Media followed Jade’s brave battle with cancer in the series Jade, broadcast on LIVING.
We know that Jade’s stories touched millions of our viewers, and we want to give something back with this pledge of support to Macmillan. Jade publicly praised the “fantastic care” provided by the Macmillan nurses who supported her during her treatment, so we see this as a fitting tribute.
About Macmillan
Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan works to improve cancer care. One in three of us will get cancer. Two million of us are living with and beyond cancer. If you are affected by cancer Macmillan can help.
Find out more about Macmillan and upcoming events you can get involved in.
Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604).
*Virgin Media has pledged to donate 20% of its advertising revenue from video clips to Macmillan Cancer Support, up to a maximum of £10,000.
27th May 2009
