Better products

Better Products

Improve the sustainability performance of every new customer product.

Why this is important to us

The production, use and disposal of electrical products touches on many global environmental and social issues; greenhouse gas emissions from energy consumption, resource depletion, the treatment of workers in the supply chain and the safe disposal, recycling or reuse of waste electrical products at the end of their working life. The impact of electrical products can outweigh the direct operational impacts of a business. While one product in a home may not seem to have a noticeable impact, across millions of customers this really adds up.

At Virgin Media, we want our products to have an environmental and social story we can all be proud of. Looking holistically at the sustainability performance of our products past and present means we can take a more considered approach to our product development.

How we’re making it happen

Following the creation of our product scorecard, a tool we’ve developed to measure and improve the sustainability performance of our products, we’re actively working with our product suppliers to identify opportunities to improve the environmental and social impacts of new products as they’re developed. This includes energy efficiency, the amount of materials used, recycled content and recyclability, minimising packaging and making sure the product follows accessibility guidelines.

The directors responsible for our products are regularly updated on the product scorecard and how we’re using it to deliver improved performance in the development of new customer products. The Sustainability team work with the Liberty Global Corporate Responsibility team to drive accountability with the Liberty Global product owners who manage the product development process on behalf of the local markets. Jeff Dodds, our Chief Operating Officer is the executive sponsor for this goal.

To drive progress on our goal, we have two areas of focus:

  • Making sure our products follow accessibility guidelines and consider
    the experience of our disabled customers
  • Improving the environmental and social impacts of all new customer products

In 2018 we…

  • Published the Virgin TV V6 product scorecard
    Worked with the product team at Liberty Global to influence the design of the next router to be rolled out across the Group, using the product scorecard to ensure the hardware and software has improved environmental and social credentials
  • Reduced or avoided single-use plastic amounting to 60 tonnes, including removing document wallets, plastic resealing tabs, packing tape and pallet wrap at our distribution centres and in our product packaging

These are our performance highlights for 2018, the fourth year of our 2020 Better products goal. If you are looking for information on what we’re focusing on for the remaining two years of the goal, take a look at our Goals roadmap.


By 2020, we’ll have…

Embedded social and environmental performance as a key focus in the new product development process resulting in demonstrable reductions in environmental and social impact every time we launch a new product. This should tell a story about the whole product, across the whole lifecycle and identify opportunities for innovation that impacts the industry, not just Virgin Media.