
What are the benefits of 4K TV?
- 4K Ultra HD is towards the top end of the spectrum when it comes to picture clarity. As TVs have grown, so has the need for sharper images.
- Imagine taking a picture from an old 14-inch TV and expanding it to fit one of today’s supersized screens. You’d be hard-pressed to watch for long, thanks to the fuzzy outlines and lack of detail.
- With 4K Ultra HD, the biggest screens now display every detail with incredible clarity.
How does Ultra High Definition (UHD) compare to Full High Definition (HD)?
Ultra-high definition (UHD) is a leap in advancement from Full HD. Ultra HD has a TV resolution of 3,840 x 2,160 pixels which is double the number of vertical pixels of Full HD, and four times the number of pixels in total (8,294,400 pixels) – hence why Ultra HD is referred to as 4K.
What can you watch on Virgin TV Ultra HD?
Get 4K on TV within our Full House, Maxit, or Ultimate Volt TV packs, which have ultra HD channels like BT Sport Ultimate. Plus, if you have our Ultimate Volt bundle, you can watch loads of 4K On Demand telly from Sky channels like Sky Max, Sky Witness, Sky Documentaries, Sky Comedy, Sky Arts and Sky Cinema.
Apps like YouTube and BBC iPlayer have ultra HD content too, along with Netflix and Amazon Prime (if you subscribe), all available to watch through our Virgin TV V6 box or Virgin TV 360 box.
You’ll also be able to enjoy our very own Virgin TV Ultra HD channel – the home of Virgin 4K TV. Get ultra-immersed in a channel bursting with the latest must-see series, electrifying concerts and eye-popping documentaries, all with the definition, depth and detail of ultra HD TV. Plus, there are no adverts to disturb your ultra HD experience. Virgin Media Maxit TV customers can find Virgin TV Ultra HD through your Virgin TV box on channel 228 or 999.
Enjoy box sets and new film releases in stunning Ultra HD
You can now get a selection of top-notch TV shows in Ultra HD from Sky, with up to four times the clarity of standard HD. As well as the latest instalments of top box sets, you’ll find new movie releases to enjoy in pixel-packed Ultra HD.
You may need to upgrade your bundle on My Virgin Media (at extra cost) to enjoy some Ultra HD content.
Sign in to My Virgin Media.
Dive into Ultra HD films with Sky Cinema On Demand
Bring movie night into sharper focus, with crystal clear scenes from your favourite films. Catch every lovelorn rom-com look, see bank heists in brilliant detail and scare yourself silly with Ultra HD horror films.
If you’re a Sky Cinema subscriber with Virgin Media, you can find a selection of Ultra High Definition titles through Sky Cinema On Demand, available to watch on our Virgin TV V6 box or Virgin TV 360 box.
Find out more on My Virgin Media.

FAQs
Both our Virgin TV V6 box and Virgin TV 360 box are 4K ready, including the Virgin TV 360 Mini boxes.
We offer over 80 channels of HD content. You can find all the info you need in our Channel Guide and TV bundles and deals page.
Although you can’t pay for individual Virgin 4K TV channels, you can get great value for money with Virgin Media TV deals. These have customisable TV packages to suit your interests, all of which offer HD channels. To find out which HD channels are included in each pack, head to our Channel Guide.
You can also get Personal Picks included or added on to your TV pack, which are collections of channels and programmes, including live TV and Catch Up. Our Premium Picks include Sky Sports, Sky Cinema, BT Sport and Starzplay.
These two terms are generally used interchangeably when talking about TV. But usually, the hardware (your TV set) is referred to as 4K, but the programmes themselves are referred to being shown in Ultra HD. But you might hear either being called 4K or Ultra HD. Both are correct.
Our Virgin TV V6 box is the latest in our TiVo box offerings. It comes 4K HDR-ready, which means it supports 4K Ultra HD and high dynamic range picture technology. If you’re not with us yet and want to take one of our Virgin Media 4K TV deals, find out more on how to switch to Virgin Media.
Absolutely it does! Head over to the page on Watch 4K TV on V6 box for all the information you need.
You can watch Sky Cinema On Demand in super-clear Ultra HD, as long as you have the Sky Cinema add-on in your package. If you’re already with us and what to upgrade your TV pack to get Virgin TV 4k content, head to My Offers in your My Virgin Media account to find out more.
Watching sport on Ultra 4K HD TV is the next best thing to being there. With four times the detail of high definition, BT Sport 4K Ultra HD puts you right at the heart of the action, including the UEFA Champions League, Premier League matches, Gallagher Premiership Rugby, MotoGP™, world-class boxing and more.
You’ll need to be on our Maxit or Full House telly pack to access 4K Ultra HD content, which also include over a whopping 80 HD channels. Check out our Channel Guide for the full list of HD channels in your telly pack.
The legal stuff
No setup fee
This promotion means you won’t pay the usual setup fee of £35. No setup fee is available on all bundles, broadband & phone, and broadband only packages until 30th April 2023. If you can set up using a Self-Install pack, but choose to use an engineer for the installation, you’ll still be charged £30 for this service.
These prices are for new customers only.
Virgin Media services are only available in eligible Virgin Media network areas. TV 360, home phone, Volt benefits and WiFi Guarantee not currently available in 2022/23 network expansion areas.
All of the products on this page are subject to survey, network capacity and a credit check.
Each service has a minimum contract length that’s shown in your basket.
If you take a bundle with both Virgin Media and O2, you’ll have separate contracts and bills – one for Virgin Media, and another for O2.
- Offers are subject to eligibility and availability.
- Read the terms on the Priority app or at o2.co.uk/terms
Fastest WiFi guarantee of any major provider
Comparing WiFi guarantees of major UK ISPs. Terms of guarantee vary by provider. To verify click here. Virgin Fibre Areas only. Available with M50 broadband or faster. £8p/m extra or included with Gig1 or Volt. At least 20Mbps download speeds in every room or £100 one-off credit. Up to 3 WiFi Pods if needed. Excludes broadband faults and broadband network outages. Further exclusions & legal stuff apply.
UK’s fastest widely available broadband
Virgin Media Gig1 (average download speed 1130Mbps) vs fastest widely available average download speeds of UK ISPs. For verification see virginmedia.com/fast