Virgin TV 4K Ultra HD

Experience the ultimate in picture quality on even the biggest screens, with incredible 4K clarity.

What is 4K Ultra HD?

As the way we watch TV has evolved, so too has the need for clearer, sharper images. With 4K Ultra HD, you’re getting to see a TV screen with a resolution that’s four times that of a Full HD (1080p) TV. That means a whopping 8 million pixels fit in the same space as the 2 million pixels that fit on a full HD TV screen. This is achieved by making each pixel four times smaller, as more pixels mean more detail.

Watching in 4K Ultra HD TV means even the biggest screens can showcase every tiny detail with crystal-clear clarity and accurate colour.

Elvis, Sky Cinema

What are the benefits of 4K TV?

  • 4K Ultra HD is towards the top end of the spectrum when it comes to picture clarity. As TVs have grown, so has the need for sharper images.

  • Imagine taking a picture from an old 14-inch TV and expanding it to fit one of today’s supersized screens. You’d be hard-pressed to watch for long, thanks to the fuzzy outlines and lack of detail.

  • With 4K Ultra HD, the biggest screens now display every detail with incredible clarity.

How does Ultra High Definition (UHD) compare to Full High Definition (HD)?

Ultra-high definition (UHD) is a leap in advancement from Full HD. Ultra HD has a TV resolution of 3,840 x 2,160 pixels which is double the number of vertical pixels of Full HD, and four times the number of pixels in total (8,294,400 pixels) – hence why Ultra HD is referred to as 4K.

What can you watch on Virgin TV Ultra HD?

Get 4K on TV within our Full House, Maxit, or Ultimate Volt TV packs, which have ultra HD channels like BT Sport Ultimate. Plus, if you have our Ultimate Volt bundle, you can watch loads of 4K On Demand telly from Sky channels like Sky Max, Sky Witness, Sky Documentaries, Sky Comedy, Sky Arts and Sky Cinema.

Apps like YouTube and BBC iPlayer have ultra HD content too, along with Netflix and Amazon Prime (if you subscribe), all available to watch through our Virgin TV V6 box or Virgin TV 360 box.

You’ll also be able to enjoy our very own Virgin TV Ultra HD channel – the home of Virgin 4K TV. Get ultra-immersed in a channel bursting with the latest must-see series, electrifying concerts and eye-popping documentaries, all with the definition, depth and detail of ultra HD TV. Plus, there are no adverts to disturb your ultra HD experience. Virgin Media Maxit TV customers can find Virgin TV Ultra HD through your Virgin TV box on channel 228 or 999.

Enjoy box sets and new film releases in stunning Ultra HD

You can now get a selection of top-notch TV shows in Ultra HD from Sky, with up to four times the clarity of standard HD. As well as the latest instalments of top box sets, you’ll find new movie releases to enjoy in pixel-packed Ultra HD.

You may need to upgrade your bundle on My Virgin Media (at extra cost) to enjoy some Ultra HD content.

Sign in to My Virgin Media.

Dive into Ultra HD films with Sky Cinema On Demand

Bring movie night into sharper focus, with crystal clear scenes from your favourite films. Catch every lovelorn rom-com look, see bank heists in brilliant detail and scare yourself silly with Ultra HD horror films.

If you’re a Sky Cinema subscriber with Virgin Media, you can find a selection of Ultra High Definition titles through Sky Cinema On Demand, available to watch on our Virgin TV V6 box or Virgin TV 360 box.

Find out more on My Virgin Media.

Get crystal-clear 4K Ultra HD all over the house

Our Virgin TV 360 box lets you watch and stream on loads of screens. Just add a Mini box for an extra charge to enjoy multiroom viewing.

Whether it’s the main 360 box or the Mini box in your bedroom, all Virgin TV 360 boxes are 4K and HDR-ready. So you’re all set to watch our exclusive Virgin TV Ultra HD channel, BT Sport or Sky Cinema in pixel-packed Ultra HD wherever you choose, and all powered by our superfast broadband.

Virgin TV 360 box

Start building your bundle

Take your pick from our speedy Virgin Fibre broadband options, throw in the TV you love and even add a Virgin Landline or a superfast SIM. With everything in one feature-packed bundle, you can enjoy the best of all worlds.

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The legal stuff

No setup fee

This promotion means you won’t pay the usual setup fee of £35. No setup fee is available on all bundles, broadband & phone, and broadband only packages until 30th April 2023. If you can set up using a Self-Install pack, but choose to use an engineer for the installation, you’ll still be charged £30 for this service.

These prices are for new customers only.

Virgin Media services are only available in eligible Virgin Media network areas. TV 360, home phone, Volt benefits and WiFi Guarantee not currently available in 2022/23 network expansion areas.

All of the products on this page are subject to survey, network capacity and a credit check.

Each service has a minimum contract length that’s shown in your basket.

If you take a bundle with both Virgin Media and O2, you’ll have separate contracts and bills – one for Virgin Media, and another for O2.

Priority is a service from O2 that current Virgin Media customers aged 16+ can also use.
  • Offers are subject to eligibility and availability.
  • Read the terms on the Priority app or at

  • Fastest WiFi guarantee of any major provider
    Comparing WiFi guarantees of major UK ISPs. Terms of guarantee vary by provider. To verify click here. Virgin Fibre Areas only. Available with M50 broadband or faster. £8p/m extra or included with Gig1 or Volt. At least 20Mbps download speeds in every room or £100 one-off credit. Up to 3 WiFi Pods if needed. Excludes broadband faults and broadband network outages. Further exclusions & legal stuff apply.

    UK’s fastest widely available broadband
    Virgin Media Gig1 (average download speed 1130Mbps) vs fastest widely available average download speeds of UK ISPs. For verification see