Charity week - celebrating our partnership with Scope

12 November 2015

I've just about recovered after travelling the length and breadth of the UK during Charity Week (19-23 October), during which we celebrated our partnership with Scope and inspired our people to get involved with our partnership. You can find out more about our 2 year, £1m partnership that’s all about transforming lives through digital here.

Unlike the traditional charity day format that many other businesses follow, our Charity Week was not about fundraising. Instead, the purpose of the week was to inspire and encourage our employees to support the Scope/Virgin Media partnership by pledging to take part in a sporting challenge, signing up to a secondment or ensuring that their team builds accessibility into the work they do.

We achieved our objective of boosting awareness and engagement by taking a centrally organised Charity Week Roadshow to 15 of our biggest sites which covered 10,000 of our people. The roadshow was supported by a weeks’ worth of content on our intranet which covered the following:

  • Getting clued up about the work of Scope and the partnership
  • Sending the partnership viral on social media
  • Pledging to support the partnership through an activity
  • Playing your part (which involved donning fancy dress or taking part in a more traditional fundraising activity)

I'm so proud of what we achieved during the week - from engaging 10,000 employees in ourpartnership, to hosting 18 Scope reps at our sites, 188 pledges being made and 191,249 social media impressions. These are but a sample of the success of the week - check out the infographic below for more.

We're planning for next year already, but until then I'll gladly hang up my Minnie Mouse outfit.

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