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Sky Price Rises: Switch and Save Within 30 days
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In April, Sky is increasing prices by an average of 6.2% for most of its broadband and TV customers, including those who are mid-contract. If you’re a Sky customer, here’s what the price hike means for you and how much you could save by switching to Virgin Media in 2025
By Virgin Media
- Published
- 18 February 2025
What are Sky’s Price Rises?
Sky has announced that starting from April 1, 2025, the prices of its TV and broadband packages will increase by an average of 6.2%. That means if you currently pay around £40 per month for a bundle that includes broadband and TV, your bill could go up by £29.76 per year. The same average increase will also apply if you’re a NOW Broadband customer, as it’s part of the Sky family.
Sky can increase its prices when it chooses to because it doesn’t include a specific annual price increase in its contract terms. Almost all other broadband providers, including Virgin Media, include an annual price increase by a fixed amount in their contract terms, and you agree to this price rise when you sign up. These fixed amount increases usually apply from April each year, including Virgin Media’s.
The good news is, if you become a Virgin Media customer today, your prices won’t increase until April 2026. Take a look at our broadband deals to see how much you could save by switching to Virgin Media.
When do Sky prices go up?
Sky’s price increase will be applied to your first bill after 1 April. So, all customers who are affected by this mid-contract price hike will see their first 6.2% increased average monthly rate in their April monthly bill.
How much could I save by switching to Virgin Media?
That depends on the package you want and where you live! We don’t have any price rises coming in for new customers until April 2026, so the prices you see is what you’ll get.
Check out all our broadband, TV, and phone deals to compare all our packages and see how much you could save from switching to Virgin Media.
Will I pay a penalty if I switch from Sky?
If you’re a Sky broadband customer affected by the price increase, you are allowed to leave your contract early without paying a cancellation fee – but only within 30 days from the price rise announcement date. This means you can contact Sky to cancel instantly within 30 days and switch to another provider, even if you’re mid-contract.
This policy only applies to broadband. However, if you pay for Sky Q TV or Sky Stream, you’ll have to pay early termination fees if you want to cancel your TV contract.
And for Sky broadband and TV bundle customers, you'll still pay an exit fee for your TV if you want to cancel your package early.
Is it easy to switch to Virgin Media?
Yes! Thanks to One Touch Switch, switching to Virgin Media couldn’t be easier. Just let Sky know you’re leaving, and we’ll handle all the heavy lifting, including switching your connection over.
The process might look something like this:
1. You choose a broadband deal, sign up with us and choose an activation date.
2. You let Sky know you’re leaving mid-contract. They will then send you information about leaving your contract, which’ll include your final contract date and any fees you might owe for leaving (if any).
3. If you’re happy with these terms, you’ll be able to give permission to us that you want to proceed with the switch.
4. We’ll then handle switching your connection over just in time for the activation date you choose. You may be asked to book time with one of its engineers to install your new connection.
The rest of the switch will happen in the same way as always. You’ll be sent the WiFi router to power up and plug in on your chosen activation day, and, if you need one of our engineers to install it for you, they’ll bring the equipment with them on the day.
Are Virgin Media’s prices going up?
When you become a Virgin Media customer, you agree to a price rise when you sign up. If you sign up now your prices won’t be increasing until April 2026.
If you joined or took out a new contract with Virgin Media before 9 January 2025, your price is adjusted based on the UK government’s Retail Price Index (RPI) rate of inflation. The amount the monthly subscription charge for your main services will increase by will be the Retail Price Index (RPI) rate of inflation plus an additional 3.9%.
If RPI is 0% or less, your price will increase by 3.9%.
The annual price adjustment doesn’t apply to:
any add-ons you may have chosen
any additional admin costs (e.g. paper billing) or out-of-bundle charges (e.g. non-inclusive call charges)
a small number of main packages, including our social tariff broadband.
Your Virgin Media contract forms state when the monthly subscription charges for your main services will increase, along with how much extra you will be paying each year. Read our annual price rises guide to find out more.
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