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Southampton and Virgin Media: the perfect team

Southampton and Virgin Media: the perfect team

Find out how we show our support of Southampton FC, as shirt sponsors and more

Being the proud shirt sponsors of Southampton FC means that Virgin Media are at the heart of top-flight football… but that’s not all!

Virgin Media and Southampton FC

Back in 2016, Southampton FC made the biggest signing in the football club’s history when they sealed the deal with the other big player in red and white, Virgin Media, to be their shirt sponsor!


It was a deal that put Virgin Media onto the chests of the Southampton squad and into the hearts of footy fans up and down the country – and especially down on the south coast! The partnership brought together the biggest British TV player in football with one of the world’s fastest-growing football club brands, but it was for more than just bragging rights.

Southampton players celebrating

With both organisations sharing similar values in developing talent and doing things right (but by doing them differently), the partnership has led to some great moves already! Over the last few years, we’ve worked together to develop a number of campaigns aimed at helping not just Southampton FC fans, but all football fans, to enjoy the beautiful game just that little bit more.


With exclusive prizes, signed shirts and home match tickets to give away each month, every new Premier League season has loads up for grabs for lucky winners when they come to Virgin TV Edit. And that’s only going to get better, whether fans are home, away, or just watching on TV, with the launch of the new Super Saints homepage!


The partnership between Southampton and Virgin Media has a serious side too, seen recently in a campaign encouraging people to become Disability Gamechangers; promoting disability equality to help ensure disabled people have the same experiences and opportunities as everyone else. In case you didn’t know, Virgin Media and Scope have set an ambitious goal to support one million disabled people to get and stay in employment by the end of 2020.


We’ve got loads of Southampton FC-related announcements to look out for this season, including some ace giveaways. All you have to do is keep an eye on the Super Saints homepage for more information.


Arise Super Saints!

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