From there, he’s transported into a fantastical world of mystery and magic. The Old Gods (Norse, Egyptian, you name it) are in deep trouble, feeling threatened and diminished by the New Gods of the modern world – think everything from technology to pop stars.

Mr Wednesday is the man who must help the Old Gods band together to restore their power and influence, but with these gods in dire straits – down on their luck and working menial jobs – he has a hell of a task on his hands.

With truly stunning visuals, American Gods is a show that needs to be seen on Virgin’s Ultra HD channel – the UK’s only dedicated ultra high definition channel dedicated to stellar shows, music concerts, spectacular sporting events and more, and all advert free.

Still need some convincing? Here’s why you need to find time for these American Gods…

It’s a stunning swirl of colour and camerawork

American Gods might be the most beautiful show on TV since Breaking Bad, and in Ultra HD it really shines. The colours are both moody and intense, with vivid, unsettling greens and ominous reds setting the tone for the action. And with its trippy camerawork and visual style, you’d be forgiven for thinking you’ve slipped into a swirling, hypnotic dreamscape.

The rich, bizarre world will suck you right in

If you’ve not quite got a grip on just how wild this show is yet, here are some extra details. One of the gods is essentially a YouTuber, while another – the Hindu goddess of death and destruction, no less – works in a diner serving pancakes. One of the main characters is a leprechaun and the leader of the New Gods sometimes likes to shapeshift into Marilyn Monroe. Ridiculous? Yes, but it manages to weave these elements together in a story that’s as irresistible as it is outlandish.

It’s a must watch for fans of dark humour

While the cinematography is filled with colour, the humour is as dark as night. Early on in the series, Shadow Moon is told by a prison guard that his release date has been brought forward by a few days. However, it soon transpires that the decision was made to ensure he can attend the funeral of someone dear to him, who died days before his release date. Talk about a joke that sets the tone…

Ian McShane is at his imperious best

American Gods has a deep and diverse cast that you will fall in love with, but McShane absolutely steals the show as Mr Wednesday. The Lancastrian star of Lovejoy and Deadwood is at his wry, wisecracking best as he turns Shadow’s life upside down, swilling whisky as he goes about his business.

It’ll help fill that fantasy show-shaped hole in your life

A blood, guts and goretastic battle between old and new gods in a supernatural world filled with magic, strange creatures and shadowy figures… Sound familiar? While American Gods is very much its own show, with politics and personas that are a far cry from those found in Westeros, it’s twisting narrative, deep lore and proclivity for violence will have you feeling right at home.

Its story offers a smart and sceptical take on modern life

The show calls into question the values and morals associated with aspects of modern life, such as the rise of globalisation, pop culture and our reliance on technology, and the powerful companies and individuals operating behind the scenes. Whatever your views, American Gods provides a fascinating commentary on the world we live in, all wrapped up in a delectable, dystopian package.

How to access the Virgin TV Ultra HD channel

You’ll find all the details explaining what you need here. Then simply press the up button on the EPG to easily access this great show on the Virgin TV Ultra HD channel! 

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