Choose your notifications
Pick and choose. You control what updates you want. And the accounts you want them from. For most notification types, you have three options. From everyone. Only from people you follow. Or never. Let’s look at each of them in a bit more detail:
Connect to other social accounts
When you’re trying to get a small business off the ground, there aren’t enough hours in the day. Luckily, Instagram is one step ahead. The app has a useful feature which lets you connect your Instagram account with your other company social media channels.
Set it up. Post your content to Instagram. Then sit back and relax. It will automatically be shared to your other accounts. Leaving you with more time to work through your ‘To Do’ list.
How to use Instagram for business
Instagram for business gives you the same content, same app but a few added features. Switching from a personal account gives you access to handy tools designed for businesses, including:
Convert your profile to a business profile
Posting for professional – not personal – purposes? If you’re using Instagram to grow your business, you might consider swapping your account type. Whether you’re an aspiring global influencer or a small local company, an Instagram business account opens up a world of features. Sign up to hone your marketing strategy and take your social media presence to the next level.
Find the right people to follow
With more than one billion users, how do you find the right people to follow? It’s actually not as difficult as you may think to grow your social media network.
Our best advice is to follow people who produce the kind of content that appeals to you and your target audience. If you’re starting out as a freelance make-up artist, for example, you might follow motivational accounts that’ll help you reach your business goals and personal Instagram accounts of people who seem like your ideal customer. You might also follow other make-up artists to keep you updated on trends.
But how do you discover new accounts in the first place? The Instagram app gives you a few different ways to find the right people to follow. Let’s take a look at some of them:
Upload images and videos to your Instagram story
Instagram stories. This popular feature lets you share 15 second snippets of content. But you have to be quick to catch them - they disappear after 24 hours! Fun and fast-paced, stories are a great marketing tool. Made using a mix of text, photo, video and gifs, they’re the perfect opportunity to bring a bit of personality to your company.
In a band? Share behind the scenes footage from your next gig. Offer mobile hairdressing services? Showcase your best work with client photos or short video testimonials. Whatever your industry, Instagram stories can help attract loyal followers and build your customer base.
Comment on posts
Posting comments is a great way to become part of the Instagram community. Especially for business accounts. Followers love it when brands are active users. People don’t just want to see your content – they want you to engage with theirs too. It’s quick and easy to leave a comment. Plus it’s great for brand awareness.
Use Instagram's free analytics
1 billion users. 500 million daily active users. Instagram can be a goldmine of opportunity for you and your business. And the app’s free analytics could be just the tool you need to find that gold!