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What is TV On Demand?
Ever streamed or downloaded a programme or film that wasn’t being shown on live TV? That’s watching TV using an On Demand service. You can pick what you want to watch and when you want to watch it. Here are the many ways you can watch On Demand with us.

Free On Demand TV
There’s loads to enjoy, all part of your Virgin TV service.
- Tv Box Sets: Browse hundreds of series in New, Trending and Recommended For You on the 360 box.
- A month’s worth of Catch Up: So you don’t miss your recent episodes.
- On Demand apps: Get stuck into BBC iPlayer, ITV Hub, All 4, My5, Vevo, BBC Sounds, STV Player, Virgin TV Kids (only Biggest bundle and above), and many more apps on the 360 box.
- Virgin TV Go: Your free On Demand streaming service. Download the app on your mobile or tablet and take all the best TV with you.
Paid On Demand TV
- Buy or rent the TV show or movie you’d like to watch: Join Virgin Media Store online, then sign in to the app on the 360 box, where you can own movies before they’re rented anywhere else, pre-order the year’s biggest cinematic releases, even stream TV Box Sets, just by entering a PIN.
Or see what films you can rent for 48 hours on the 360 box’s Virgin Movies app. Search for a title or browse by category (Out This Week, Top Rentals, Box Office Hits), check the price and press Watch Now.
- Subscribe to 360 box’s extra streaming services: Among the many, you can get MTV Play on the 360 box if shows like Geordie Shore, Teen Mom UK or EX On The Beach are a bit of you. Or join BritBox online, then sign in to the 360 box’s BritBox app and stream the biggest range of box sets from the BBC and ITV on your telly, even exclusive original dramas and comedies.
- Add a dedicated On Demand provider to your TV package: Such as StarzPlay for critically acclaimed original shows and Hollywood blockbuster movies.
Netflix
Sign in on the 360 box for unlimited access to thousands of movies, TV shows and Netflix originals with no adverts. You can now get Netflix Standard plan to stream On Demand, with your Ultimate Volt or Biggest TV bundle. Or upgrade to Netflix Premium for £5 more a month and you can Netflix on four devices at the same time. Already have Netflix? We can help you add it to your Virgin Media bill so you can pay for everything all in one place.
Amazon Prime Video
If you have an Amazon Prime account, you can sign in to the Amazon Prime Video app on the 360 box and stream movies, TV shows and Amazon Originals for no extra cost. Not a member yet? Well, you don’t need to be – anyone can buy or rent movies and TV shows from Amazon Prime Video’s wide selection, even if you don’t subscribe.
Do I need broadband to watch TV On Demand?
Yes. Explore broadband and TV deals. Although, if you’re using our Virgin TV Go streaming service and you have Maxit TV or above, you can download some On Demand shows and movies to watch offline.
The legal stuff
No setup fee
This promotion means you won’t pay the usual setup fee of £35. No setup fee is available on all bundles, broadband & phone, and broadband only packages until 31st May 2023. If you can set up using a Self-Install pack, but choose to use an engineer for the installation, you’ll still be charged £30 for this service.
These prices are for new customers only.
Virgin Media services are only available in eligible Virgin Media network areas. TV 360, home phone, Volt benefits and WiFi Guarantee not currently available in 2022/23 network expansion areas.
All of the products on this page are subject to survey, network capacity and a credit check.
Each service has a minimum contract length that’s shown in your basket.
If you take a bundle with both Virgin Media and O2, you’ll have separate contracts and bills – one for Virgin Media, and another for O2.
- Offers are subject to eligibility and availability.
- Read the terms on the Priority app or at o2.co.uk/terms
Fastest WiFi guarantee of any major provider
Comparing WiFi guarantees of major UK ISPs. Terms of guarantee vary by provider. To verify click here. Virgin Fibre Areas only. Available with M50 broadband or faster. £8p/m extra or included with Gig1 or Volt. At least 20Mbps download speeds in every room or £100 one-off credit. Up to 3 WiFi Pods if needed. Excludes broadband faults and broadband network outages. Further exclusions & legal stuff apply.
UK’s fastest widely available broadband
Virgin Media Gig1 (average download speed 1130Mbps) vs fastest widely available average download speeds of UK ISPs. For verification see virginmedia.com/fast